E-Liquids in 2025: What Vapers Are Loving Most

The vaping world never stands still. Every year, new devices, flavours, and styles reshape the way people enjoy their vaping experience. Among all the elements that make vaping what it is, e-liquids remain the heart and soul. In 2025, the flavour landscape has become more diverse, innovative, and exciting than ever before, appealing to both beginners and seasoned vapers.

From fruity blends and classic tobaccos to indulgent desserts and refreshing menthols, the options are endless. But what exactly are vapers gravitating toward this year, and why are these choices so popular? In this guide, we’ll explore the latest trends, highlight the types of juices that are topping the charts, and explain why both individual vapers and retailers are keeping a close eye on wholesale eliquids in 2025.

The Evolution of E-Liquids

E-liquids have come a long way from the simple tobacco and menthol flavours that dominated the early days of vaping. The modern vaping industry is shaped by variety and innovation. Nicotine salts brought smoother hits, higher strengths, and a whole new level of satisfaction for ex-smokers. High-VG blends powered the rise of cloud chasing and sub-ohm vaping.

By 2025, manufacturers are focusing on three major aspects:

1. Flavour precision – ensuring flavours taste authentic, not artificial.
   
   

2. Smoother formulas – with refined nicotine blends and fewer harsh notes.
   
   

3. Eco-conscious packaging – recyclable bottles and sustainable production.
   
   

This progress has made eliquid vapes more enjoyable and more accessible than ever.

Fruity Flavours Still Lead the Market

It’s no surprise that fruit blends remain the most popular choice in the UK and beyond. Flavours like mango, strawberry, blueberry, and watermelon consistently top sales charts. What’s new in 2025 is the rise of exotic fruit fusions—think lychee with passionfruit, dragon fruit with strawberry, or even guava mixed with pineapple.

These complex blends not only taste refreshing but also deliver a layered vaping experience, keeping vapers coming back for more. Retailers are seeing these fruity mixes dominate orders, making them a staple when it comes to stocking wholesale eliquids.

Dessert and Sweet Treats: Indulgence in a Bottle

For those with a sweet tooth, dessert-inspired juices are still incredibly popular. Vanilla custards, doughnuts, caramel, and cookie flavours continue to hold a loyal fanbase. In 2025, however, brands are getting more creative. Flavours such as strawberry cheesecake with cream, chocolate brownie swirls, and cinnamon churros are becoming widely available.

These flavours stand out because they replicate the experience of indulging in a real dessert—without the calories. For vapers who crave indulgence, dessert-inspired eliquid vapes are among the best e liquids to try this year.

Menthols and Icy Blends: Cooling the Market

While fruity and dessert options dominate, cooling blends are experiencing a major comeback in 2025. Vapers are increasingly seeking that icy kick—menthol combined with fruits like blueberry, watermelon, and grape.

The appeal lies in the balance between sweetness and freshness. Menthol blends provide a cleaner, more refreshing hit, making them an everyday favourite. Retailers stocking wholesale eliquids are noting that icy fruit combos are especially popular among ex-smokers who want a satisfying throat hit without the harshness of traditional tobacco.

The Rise of Nicotine-Free Options

A trend worth noting is the rise of zero-nicotine e-liquids. More vapers are now choosing to enjoy the flavours without nicotine, either as part of a step-down strategy or simply for the taste.

If you’re curious about this shift, check out our blog: Are Nicotine-Free Vapes Safe? What Every Beginner Should Know in 2025.

This trend shows that the demand for flavour-driven vaping is stronger than ever, reinforcing why eliquid vapes remain central to the vaping lifestyle.

Nicotine Salts vs. Freebase in 2025

Nicotine preference still plays a huge role in what makes the best e liquids. Nicotine salts are the go-to option for those wanting a smoother, faster hit at higher strengths. They’re especially popular with new vapers transitioning from cigarettes.

Freebase nicotine, on the other hand, remains the choice for cloud chasers and sub-ohm enthusiasts who prefer larger vapour production and lower nicotine levels.

For retailers, stocking a mix of both in their wholesale eliquids range is essential to meet the full spectrum of customer preferences.

Sustainability and E-Liquids

Vaping has not been immune to the global push toward sustainability. In 2025, many brands are now offering recyclable bottles, biodegradable packaging, and even refill stations in some areas.

This eco-conscious approach not only appeals to environmentally minded customers but also strengthens the overall perception of vaping as a cleaner alternative to smoking. For businesses, aligning with this trend when choosing their wholesale eliquids suppliers can provide a major competitive edge.

What Beginners Should Look for in E-Liquids

If you’re new to vaping, choosing the right juice can feel overwhelming. Here are a few things to consider:

• Nicotine Strength: Choose based on how many cigarettes you used to smoke.
  
  

• Flavour Profile: Start with something familiar (like menthol or tobacco) or experiment with fruity flavours.
  
  

• VG/PG Ratio: Higher VG is smoother and produces bigger clouds, while higher PG delivers more throat hit.
  
  

• Bottle Size: 10ml bottles are TPD-compliant, while shortfills (larger bottles without nicotine) let you customise.
  
  

Retailers offering eliquid vapes that cater to both beginners and experienced users often see stronger customer loyalty.

Popular E-Liquid Categories to Watch

Here are the categories gaining the most traction in 2025:

1. Fruity Fusions – Mango, lychee, and mixed berry blends.
   
   

2. Menthol Hybrids – Blueberry ice, grape ice, and mint combos.
   
   

3. Dessert Classics – Custard, cheesecake, and doughnut.
   
   

4. Tobacco Blends – Refined, smooth, and realistic tobacco notes.
   
   

5. Nicotine-Free Options – Pure flavour enjoyment without nicotine.
   
   

These categories are shaping both customer preferences and retail stocking strategies.

Devices and Pairings

E-liquids don’t shine on their own—they need the right device. For flavour-heavy options like desserts or fruits, pod systems are ideal because they emphasise taste. Sub-ohm vape kits are best for cloud enthusiasts who prefer high-VG juices.

At our store, we recommend pairing flavours with:

• Pod kits for nicotine salts and flavour precision.
  
  

• Vape kits for sub-ohm vaping and high-VG blends.
  
  

• E-liquids in both fruity and dessert ranges to suit every style.
  
  

Why Retailers Are Turning to Wholesale

In 2025, retailers are seeing more demand than ever for quality, affordable e-liquids. Stocking wholesale eliquids allows shops to offer variety, keep up with demand, and stay competitive on pricing.

With trends shifting quickly, having reliable access to stock ensures retailers can meet customer expectations without delays. Both small vape shops and larger online retailers are expanding their ranges with fruity, dessert, and menthol blends to keep customers engaged.

Final Thoughts

The vaping industry in 2025 is defined by flavour, choice, and innovation. From indulgent desserts and icy fruit blends to nicotine-free options, vapers have more to explore than ever. For businesses, staying ahead means offering the right mix of products and tapping into the growing demand for variety and quality.

At Vape Wholesale MCR, we’re proud to support both individual vapers and businesses by supplying everything from eliquid vapes and pod kits to the best e liquids on the market. With a focus on quality, compliance, and customer satisfaction, we’re your trusted partner for all things vaping.